Objective 1: Increase Business Capacity: To enhance the operational capabilities of at least 2,000,000 home-based businesses and micro-enterprises within the first year by providing tailored access to essential resources, including financial literacy tools, business planning templates, and legal guidance.
Objective 2: Boost Digital Presence and Skills: To equip 75% of participating businesses with effective digital marketing strategies and skills within 18 months, enabling them to expand their online reach and customer engagement through workshops, one-on-one coaching, and access to digital toolkits.
Objective 3: Expand Market Access: To facilitate new market linkages for at least 150m home-based businesses and micro-enterprises within two years by connecting them with local and regional buyers, e-commerce platforms, and networking opportunities.
Objective 4: Foster Economic Contribution: To support participating businesses in increasing their average revenue by 20% within two years, thereby contributing to job creation and overall economic development within the local community.